One of the most frequently asked questions I hear is, “Will my blog about [niche] work on Pinterest?” Many bloggers feel uncertain about leveraging Pinterest for niches that aren’t traditionally “Pinterest-friendly,” like beauty, DIY, and recipes.
Instead, they’re in unique or more “masculine” fields, such as outdoor gear, car repair, or fishing. The answer is a confident “Yes!”—but it does require a unique strategy.
Why Niche Doesn’t Matter as Much on Pinterest
Pinterest’s audience and search engine structure make it versatile enough to support a wide range of topics. Even if you’re in a niche like drones, 3D printing, or motocross, there are potential Pinterest users who would be interested in this content—but they may not be who you think.
Pinterest’s user base includes many moms, wives, daughters, friends, and aunts who are looking to make loved ones feel happy, appreciated, or celebrated. They may not be enthusiasts themselves but may be looking for gifts, information, or inspiration for people close to them who are.
Adopting a Pinterest-Friendly Mindset
To tap into Pinterest’s power, adjust your mindset. Rather than aiming content at the end-user of the product or interest, consider crafting your posts for loved ones and family members who want to support or understand their interests.
This approach is especially effective for niches like drones or motocross.
For instance, a mom might search for “beginner drone accessories” to gift her son, or a grandmother might want to purchase a drone course for her teenage grandson. These are real scenarios, and Pinterest users search accordingly.
Crafting Content with the Pinterest Audience in Mind
Once you’ve embraced this mindset, your content needs to align with what these audiences might look for.
Take the example of the fishing niche: although it may not seem like an obvious fit for Pinterest, a quick search brings up terms like “fishing gift ideas.”
This indicates an opportunity to create content that speaks directly to people looking for gift inspiration for an angler in their lives.
Instead of traditional fishing tutorials or technical content, you could create a guide on “Top Fishing Gifts for Dad” or “Creative Ways to Surprise a Fisherman.”
By thinking beyond typical enthusiast content, you can tailor your niche to resonate with Pinterest users searching for ideas relevant to the fishing fans they care about.
Essential Tools for Targeting the Pinterest Audience
Success on Pinterest depends on two key types of keywords: search keywords and interest-based keywords. Here’s how to use each effectively:
Search Keywords: As you start typing in Pinterest’s search box, it offers keyword suggestions similar to Google. These auto-suggestions help identify the most popular searches related to your niche.
For example, typing “motocross a” brings up related ideas like “motocross art” and “motocross accessories.”
These keywords show what people are already searching for, making them valuable to your strategy.
A keyword tool like PIN CLICKS can speed this up by generating hundreds of keyword variations in seconds, saving time.
Interest Keywords: Pinterest also has a vast catalog of “interests” based on user engagement. It assigns interests to users and pins, allowing its algorithm to match content with users interested in those topics.
By creating pins that align with niche-related interests, you increase the chances of your content appearing on relevant users’ feeds.
Pin Clicks can help explore the top 20,000 interests in Pinterest’s database, helping you identify the best interests to target for your niche.
Why Pinterest Can Work for Any Niche
Using this new approach and tools, Pinterest becomes a powerful traffic source, even for niches traditionally considered more “male-dominated” or “unorthodox.”
With the right mindset, a tailored content approach, and smart keyword tools, almost any niche can find its place on Pinterest.
So, to answer the question: “Will my blog work on Pinterest?” Yes, it will—but it starts with understanding your audience, adopting a new perspective, and leveraging Pinterest’s unique search and interest functions.
Now, get ready to reach Pinterest’s 20 million monthly searchers and show them what makes your niche extraordinary.
